Making wine with nonno (Taken with instagram)

Making wine with nonno (Taken with instagram)

Saturday breakfast (Taken with instagram)

Saturday breakfast (Taken with instagram)

Little red riding owl (Taken with instagram)

Little red riding owl (Taken with instagram)

The KFC lamp (Taken with instagram)

The KFC lamp (Taken with instagram)

Big Day Outing (Taken with instagram)

Big Day Outing (Taken with instagram)

I always enjoy seeing the new LYNX TVC & online campaigns because they click perfectly with their audience. The other day though I came across LYNX’s ‘Keeping Keeley’ online campaign and although it was only a matter of time before they did something like this, the quality and near seemless scene changing of the interactive-multiple-plot game is impressive.

After you have a look at some of the behind the scenes footage above to get you excited have a go at the online interactive experience by clicking the link below. - I got Keeley first time, see how you go ;)

http://lynxeffect.com.au/keepingkeeley/ 

Firtstly, I’m not going to steal credit for finding this clip, I found it on a work mate’s blog (Luke Lucas) on Lifelounge.com.

But the idea behind this ad which is for Primavera Sound 2010 is that the little model like humans explode releasing colourful bits and pieces which are symbolic of the kinds of emotions that can be evoked when listening to music… And as Luke expresses (and for those of us in advertising know) the simple ideas are the best.

See what you think and if you want to see more behind the scenes from the making of this ad check it out here: http://www.lifelounge.com/blogs/luke/primavera-sound-2010-concept-by-no-domain.aspx

i dunno, just watch it!

if your heading to france and need to learn the fluent parlae, who better to learn from?