Firtstly, I’m not going to steal credit for finding this clip, I found it on a work mate’s blog (Luke Lucas) on Lifelounge.com.
But the idea behind this ad which is for Primavera Sound 2010 is that the little model like humans explode releasing colourful bits and pieces which are symbolic of the kinds of emotions that can be evoked when listening to music… And as Luke expresses (and for those of us in advertising know) the simple ideas are the best.
See what you think and if you want to see more behind the scenes from the making of this ad check it out here: http://www.lifelounge.com/blogs/luke/primavera-sound-2010-concept-by-no-domain.aspx
