I always enjoy seeing the new LYNX TVC & online campaigns because they click perfectly with their audience. The other day though I came across LYNX’s ‘Keeping Keeley’ online campaign and although it was only a matter of time before they did something like this, the quality and near seemless scene changing of the interactive-multiple-plot game is impressive.
After you have a look at some of the behind the scenes footage above to get you excited have a go at the online interactive experience by clicking the link below. - I got Keeley first time, see how you go ;)
